Joanne Neave (Head of Medical Education)

Joanne has over 10 years’ experience in medical education working across global, international, European and domestic accounts both pre and post launch. Joanne is particularly interested in product positioning, repositioning and lifecycle management and has experience in both visual re-branding and evidence-based product redirection.

`Brand success has to be the goal, but creativity and lateral thinking can be useful stepping stones to achieving it.’ - Joanne Neave

Our account teams have a wealth of experience across a broad range of markets and therapeutic categories. But we’re not afraid to challenge and encourage our clients to think again about how they approach their medical education activities.

We’ve got writers who can articulate your position succinctly and imaginatively; creatives who can make your medical education materials vibrant and exciting; and specialists who can validate your product’s positioning in a scientific, non-promotional manner.